The challenge was to find a solution that would combine my name and my type of occupation with the material I work with, into one logo. The logo Idan created accurately addressed my requirements and gave a formal and elegant answer to everything together. Idan’s approach to understanding the business was accurate, the questions were focused on clarifying the nature of the business and who my customers are. I felt very good, the interaction was good and professional which radiated reliability. Quiet and quick work includes offering several options to reach the best result.

The biggest challenge with Piquette's visual identity was to integrate both main functions, one is the wine shop and the other, a vinyl record shop. I think that the final outcome was perfect because it combined both worlds of winery and music, the logo has this feeling and this vibe that reflects exactly what we had in mind. We were really inspired working with Idan, as we told him Piquette's story and our aim, he listened quietly and asked a couple of questions, and shortly came up with three different ideas, and in only one quick iteration it was a bingo, there came the perfect logo to represent Piquette. The business of culinary is a stressful one, and hooking up with Idan was very soothing and reassuring that everything in the process will turn out just fine, since day one we felt Idan as a calm, easy-going design leader with a clear sense of direction through the whole project.

During this initial phase, Idan ensured he gained a comprehensive understanding of Playermaker's brand status. This involved delving into our internal processes, gathering input from relevant stakeholders, and aligning with our objectives and end goals. Idan presented several logo options, each accompanied by a rationale based on the research and findings. These options offered distinct perspectives on the brand, addressing various needs that were identified during the introduction and research phases. After evaluating the different logo directions, we narrowed down the options to two main choices. A discussion ensued, with Idan leading the way. He presented the pros and cons of each option, posed relevant questions, and guided us toward the final decision regarding which logo would best suit Playermaker. His expertise extended beyond logo design, adding valuable insights to our overall brand rebranding effort. We are grateful to Idan for his outstanding work.

It was a pleasure working with Idan. Throughout the process, communication was perfect and we felt confident that he “gets us”, as a business and as people. The result shows exactly that. As an agency providing support to handmade e-commerce sellers, the main challenge for us in the branding process was expressing our values. On the one hand, we deal with complex and ever changing technology. On the other hand, our business revolves around creativity, artistry and fun! We needed a brand package that expresses the combination of these two, quite different worlds. Idan was very attentive to our needs and patiently and professionally created the perfect package for us. The logo design, color palette, icons and fonts chosen, convey exactly what we are all about - professionalism, community leadership and with a touch of playfulness. Thank you Idan!